Nova is an artificial intelligence — not a human receptionist. Every Nova call begins with an audible disclosure that the caller is speaking with an AI assistant. This default is on for every customer, every call, on day one.
Because it's the right call ethically, and because it's increasingly required by law. California's SB 1001, similar bills in other states, and emerging federal proposals all require disclosure when a business uses an AI that simulates human speech in customer interactions. We've baked the disclosure into the product so customers don't have to think about it.
By default Nova opens with something like: "Hi, this is Nova, an AI assistant for [business name]. How can I help you today?" The exact wording is customizable, but the disclosure that the assistant is AI is non-removable.
In two-party consent states (California, Florida, Pennsylvania, Washington, and others), Nova announces at the start of the call that the call may be recorded for quality and training. Recording can be disabled per customer in those states if preferred.
Customers using BrandTalk AI in their business are still responsible for compliance with telemarketing laws (TCPA, state DNC lists), HIPAA (if applicable), industry regulations (legal, financial, medical), and any AI-specific laws in their jurisdiction. We do our best to provide compliant defaults; we cannot guarantee compliance with every customer's specific use case.
If a caller has a concern about how Nova handled a call, or if you have a compliance question: hello@brandtalkai.com.